Retail Merchandising Audits and Gap Analysis

Set Goals:

Establish Sales and Margins

On-Site Visit and Retail Audit

Evaluation of Current Sales and Margins

Written Recommendations with Illustrations

Review with Client

Optional Staff Seminar and/or Hands-On Sessions

Optional Regular Follow-up Sessions

Retail Merchandising Plans

The Retail Merchandising Plan includes a complete Store Audit/Gap Analysis including items listed below:

Current Sales: Evaluate current sales, customer counts, and average purchase.

Cost of Sales: Evaluate cost of sales and determine if it can be reduced.

Labour Costs and Efficiency: Evaluate labour costs and see if it can be reduced by increasing production efficiencies.

Staff Training: Evaluate staff training.

Quality Control: Evaluate quality control, shelf life, and product appearance.

Promotional Programs and Signage: Evaluate store promotions

Merchandising techniques: Evaluate merchandising techniques.

Required:

Goals: Establish desired sales goals, margins, and labour costs.
Strength and Weaknesses: List strengths and weaknesses of store, including merchandising, service, and staff qualities.

Product mix: Produce current product mix including sales and cost of sales (each product).

Sales Mix: Provide hourly sales mix, customer counts, and average purchase.

Labour Costs: Provide total labour cost including benefits and percentage of sales.

Hourly Schedule: Supply hourly schedule and customer count pattern in the store.

Bake-off or Scratch: Identify products that are bake-off and scratch.

Resale Products: Identify bakery products that are brought-in for resale.

Store Layout: Produce floor plan showing every merchandising display and merchandise displayed.

Plan-O-Grams: Provide sample Plan-O-Grams if available.

Waste Policy: Provide waste cost per day or week and shelf life policies.

Customer Information: Provide customer profile, customer expectations, product requests, and customer complaint reports.

Competition: Identify three competitors in the area that cut into your sales.

Photographs: Will require complete record of current display fixtures and merchandising methods used in the store.

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