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From:

William S. Forgione VP,  Human Resources 

Perkins Restaurants and Bakery, Memphis, TN

Perkins Restaurant & Bakery is a mid-scale family dining restaurant chain of both corporate and franchise stores. We were looking for consulting support in the plans to renew interest by the consumer in the retail bakery part of our restaurant business.  

CAIMA was identified as a firm that had expertise in bakery retail. They were asked to complete an analysis by traveling to corporate and franchise stores and provide a set of recommendations within a 45-60 day window.  

The end product was exactly what we needed. Many of the recommendations mapped with an internal team set of proposals and other supplemental.

We are currently testing this new look and new product set and have seen positive results of added sales. I would recommend CAIMA both for quality, efficiency and price.

Best Regards,

From:

Adrian Ten Hove

Norwich Delicatessen and Baker, Norwich, ON

We at Norwich Delicatessen would like to express our appreciation for the way you helped us materialize our newly renovated and expand premises.

As you probably can imagine, we have had a tremendous response from our customers and beyond about our interior and signs. Myself and our staff are spoiled now to work in such roomy and beautiful surroundings.

The things that especially impressed us when working with you were:

• Your ability to understand and adapt to the local market conditions

• The wealth of information you brought to the table

• The fast turnaround time to put into a complete plan and proposal

• The affordability for small business to have such a professional service

To me one of the most important aspects shell doing a large investment like this is to be able to bounce ideas off of an independent professional like yourself and I believe it worked really well in this project.

Our sales are up very substantially and we work a lot easier. Now that the busy Christmas season is behind us, we know for sure that this investment was well worth it.

We invite you to stop in any time you want also if you want to show our place to customers or potential customers.

It was a pleasure working with you and thanks again.

Regards

From:

Richard W. Desrochers

Vice President & General Manager, Buns Master Bakery Systems, Richmond Hill, ON

Just a quick word to thank you for the excellent report you provided following the study you did for us on the profitability of the deli aspect of our business.

The Franchisees from the three locations at which you performed the study were very satisfied with the methodology you implored in your approach to this project.

More importantly, the results of the study served us well at presentations during our semi-annual franchisee meetings in Toronto and Vancouver. The information was precise and concise, as well as supportable, and that made it easy for our franchisees to grasp and understand.

I am confident that as a result of this initiative, over the next year, we will see some significant growth and expansion in the deli side of our business.

Once again, thank you and we look forward to working with you again in the future.

Sincerely,

From:

Diane Parks

Bakery Restaurant, Bothwell ON

This letter is to confirm our satisfaction with your services and advice.

It has been a pleasure to deal with someone as knowledgeable and open as yourself in the trade. You have afforded valuable insights not only into our current business but into many opportunities for our business. Your advice on leads in the industry is greatly appreciated.

I would highly recommend your services to anyone seeking our input. I will be recommending CAIMA to our fellow Ont. Farm Fresh Marketing Assoc. We look foreword to working with you in the future.

From:

Aad Ashman

Lakeside Bakery, Leamington  ON

I can respond to you with great satisfaction that the changes you have recommended are having a significant impact on our sales results. We have been able to successfully implement the following strategies based on your advice.

Most importantly the change in the store layout has increased sales per customer by 15%. I curse myself for not having come up with it especially after having done so many stores earlier. You shuffled the layout to such a successful formula where the customers are more at ease in this improved routing causing them to naturally pick more items.

You emphasis on branding has not missed the mark here; each and every product is with our company logo and all essential consumer information. The name Lakeside is drilled into people's minds.

We also formed partnerships with two local charities, Friends of Point Pelee National Park, and the Salvation Army, who are now important parts of our overall marketing strategy.

Overall I can say that yotn^- consulting has catapulted us into a new way of thinking. In business, one is always seeking out improved methods, so I look forward to tapping your knowledge and consulting in the future.

Sincerely,

From:

Andre Lecompte

Director of Operations

MAPLE LEAF FOODS FRANCHISE OPERATIONS,  Buns Master Division

Fritz has provided his considerable experience and knowledge in several projects for the last one and a half years to Maple Leaf Food Franchise Operations, Buns Master division, as a consultant in the area of retail merchandising and design.

Fritz' involvement has proven valuable to the success of our projects. He has always been a consummate professional in his approach to dealing at all levels. His work is always done in the shortest of time and always presented clearly and professionally.

I consider Fritz a real asset to any organization and look forward to continuing our working relationship in the future.

Yours truly,