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HANDBOOK TO BAKERY RETAIL MARKETING: An Introduction To Merchandising

 

CAIMA has published the first of a series of handbooks dealing with bakery retail marketing. The first publication is called HANDBOOK TO BAKERY RETAIL MARKETING: An Introduction To Merchandising. The publications are designed for bakeries, coffee shops, in-store bakeries, delis, donut and food stores. The handbook (actually a hands-on workbook) contains a marketing plan questionnaire for bakeries and also includes a series of marketing checklists. See example of a check list: Merchandising Tips

 

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Looking to increase your Bakery Sales?

We have the answer:

The Handbook to Retail Bakery Marketing: "An Introduction to Merchandising"

1999 Revised Version Available!  Over 60 illustrations and diagrams!
An ideal guide for any establishment selling or intending to sell bakery products
The new Handbook is an invaluable guide for:
bakeries -- grocery stores -- pastry shops -- coffee shops -- bagel shops -- delis -- confectionery shops - - grocery stores -- convenience stores -- Regardless of size, location or volume!
Our promise:
Use any one of the ideas in the new Bakery Handbook and you will get your
investment back by the end of the first day!

The 1997 Handbook helps you to create your own plan of action, based on your own circumstances.

It is guaranteed to improve your merchandising results and increase store sales.

 

Ideal for staff meetings and workshops

Here are just a few examples of how the Bakery Handbook will help you increase business.

 

We show you how to:

  • increase impulse sales

  • improve store presentation

  • select the best merchandising fixtures

  • improve product displays

  • improve cross merchandising

  • use tie-in products properly

  • mass display products

  • effectively use point of purchase materials

  • position product to obtain higher sales

  • improve sampling and presentation

  • design plan-o-grams

  • do a store layout

  • rotate product

  • use sampling methods

  • consolidate product

As a special bonus, the following items are included with your Bakery Handbook:
                        A unique, one-of-a-kind marketing checklist
                        A complete merchandising plan to dramatically increase sales
                        A marketing quiz to improve your merchandising knowledge

 

(These copyrighted reports are completely new and are not available anywhere else).

 

The unique store-marketing checklist enables you and your staff to check your store's sales and activities on a regular basis. The list is ready to be used as is, or can be changed quickly to suit your own location.

 

As an extra bonus, the Bakery Handbook also contains a ten-page step-by-step Merchandising Plan, ready to be used instantly. This plan by itself is worth many times the price of the entire package!

 

Publication has a unique feature

 

The content of this publication can also be tailored to individual stores and chains.

Chain stores and larger businesses that have a need for their own personalized merchandising handbooks may be accommodated and should contact CAIMA.

The Handbook to Bakery Retail Marketing is being published by CAIMA,
 well-established and well-respected consulting business specializing in bakery merchandising and marketing.

 

 

Print out the order form and send in with your check or money order
Copyright © 1997 CompanyLongName
Last modified: September 30, 2005